You already know social advertising is a good idea, but how to get it right can be less clear. Consider:
- How do your customers behave on social?
- What content moves them to act?
- Which performance metrics are available?
This research provides a lay of the land so you can answer your targeting, creative and measurement questions – network by network and step by step.
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Gartner for Marketers connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful strategy. To speak with a Digital Marketing advisor, contact us at 1.866.592.5144 or firstname.lastname@example.org