The third annual Gartner L2 Intelligence Report: Data & Targeting evaluates the longitudinal performance of 107 consumer brands across seven verticals, providing data, best practices, and case studies to help you achieve greater return on investment.
- What are the most valuable customer data points brands can collect across digital touchpoints?
- How are brands using data, both collected and implicitly observed across channels?
- Which digital channels merit brand investment in personalization?
- How have loyalty programs changed recent data collection and personalization efforts?