Digital’s promise of unified data and one-to-one marketing always seems to be just out of reach. There is always the perceived need for one more site relaunch, one more CRM system, or one more vendor.
The third annual Gartner L2 Intelligence Report: Data & Targeting evaluates the longitudinal performance of 107 consumer brands across seven verticals, providing data, best practices, and case studies to help you achieve greater return on investment.
- What are the most valuable customer data points brands can collect across digital touchpoints?
- How are brands using data, both collected and implicitly observed across channels?
- Which digital channels merit brand investment in personalization?
- How have loyalty programs changed recent data collection and personalization efforts?