The average brand already spends 14% of its entire marketing budget on personalization, and most plan to increase that spend over the coming years. Our survey of more than 100 marketers details the characteristics of their personalization systems.

Learn how your peers are making the right investments in their people and ensuring they have the capabilities to create and deliver personalized messages efficiently and effectively.


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Gartner for Marketers connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful strategy. To speak with a Digital Marketing advisor, contact us at 1.866.592.5144 or